Creating Missions¶

Well-designed missions produce better content. This guide covers how to craft missions that achieve your marketing goals.

Mission Design Principles¶

1. Start with Clear Objectives¶

Objectives guide the AI's content strategy. Vague objectives produce generic content.

Good objectives:

"Establish thought leadership in API design best practices"
"Drive traffic to our new documentation site"
"Generate beta signups from developer community"

Weak objectives:

"Get more engagement" (too vague)
"Be more visible" (not actionable)
"Post good content" (not measurable)

2. Match Duration to Goals¶

Goal Type	Recommended Duration
Campaign launch	7-14 days
Ongoing presence	30-90 days
Event promotion	3-7 days
Brand building	90+ days

3. Choose Appropriate Platforms¶

Don't spread too thin. Start with 1-2 platforms and expand:

Audience	Primary Platform	Secondary
Developers	Twitter	LinkedIn
B2B Enterprise	LinkedIn	Twitter
Consumers	Instagram	Facebook
Gen Z	TikTok	Instagram

Mission Types¶

Awareness Campaign¶

Build visibility for a new product or feature:

{
  "name": "New Feature Awareness",
  "objectives": [
    "Announce new API versioning feature",
    "Educate existing users on migration path",
    "Drive traffic to documentation"
  ],
  "platforms": ["twitter", "linkedin"],
  "constraints": {
    "tone": "excited but professional",
    "cadence": "daily",
    "posts_per_day": 2,
    "posting_times": ["09:00", "14:00"]
  },
  "kpis": [
    {"metric": "impressions", "target": 50000},
    {"metric": "link_clicks", "target": 500}
  ],
  "duration_days": 14
}

Thought Leadership¶

Establish expertise in your domain:

{
  "name": "API Design Thought Leadership",
  "objectives": [
    "Position as experts in API design",
    "Share unique insights and learnings",
    "Build engaged developer following"
  ],
  "platforms": ["twitter", "linkedin"],
  "constraints": {
    "tone": "authoritative but accessible",
    "cadence": "daily",
    "posts_per_day": 1,
    "content_types": ["thread", "article"]
  },
  "kpis": [
    {"metric": "engagement_rate", "target": 5.0},
    {"metric": "followers_gained", "target": 500}
  ],
  "duration_days": 90
}

Event Promotion¶

Drive registrations for an event:

{
  "name": "Conference Speaking Promotion",
  "objectives": [
    "Drive registrations for conference talk",
    "Build anticipation for presentation",
    "Establish speaker credibility"
  ],
  "platforms": ["twitter", "linkedin"],
  "constraints": {
    "tone": "enthusiastic and professional",
    "cadence": "daily",
    "posts_per_day": 2,
    "hashtag_preferences": {
      "always_use": ["#TechConf2024"]
    }
  },
  "kpis": [
    {"metric": "link_clicks", "target": 200},
    {"metric": "impressions", "target": 20000}
  ],
  "duration_days": 7
}

Ongoing Brand Presence¶

Maintain consistent social presence:

{
  "name": "Ongoing Social Presence",
  "objectives": [
    "Maintain consistent brand visibility",
    "Engage with developer community",
    "Share relevant industry content"
  ],
  "platforms": ["twitter", "linkedin", "instagram"],
  "constraints": {
    "tone": "friendly and helpful",
    "cadence": "daily",
    "posts_per_day": 2,
    "require_approval": false
  },
  "kpis": [
    {"metric": "engagement_rate", "target": 3.0},
    {"metric": "impressions", "target": 100000, "period": "monthly"}
  ],
  "duration_days": 90
}

Constraint Configuration¶

Tone¶

Be specific about how you want to sound:

Instead of...	Try...
"professional"	"professional yet approachable, technical when needed"
"casual"	"conversational and witty, avoiding slang"
"friendly"	"warm and helpful, like a knowledgeable colleague"

Cadence Options¶

Cadence	Posts/Day	Best For
`hourly`	3-5	News, live events
`daily`	1-2	Standard presence
`weekly`	2-3/week	Thought leadership
`bi_weekly`	1/week	Quality over quantity

Posting Times¶

Specify times in 24-hour format with timezone:

{
  "posting_times": ["09:00", "12:30", "17:00"],
  "timezone": "America/New_York"
}

Or let AMP optimize:

{
  "use_optimal_times": true,
  "earliest_time": "08:00",
  "latest_time": "20:00"
}

Budget Controls¶

Limit AI generation costs:

{
  "budget_cents": 50000,
  "alert_at_percent": 80
}

KPI Configuration¶

Setting Realistic Targets¶

Base targets on industry benchmarks or historical data:

Platform	Avg Engagement Rate
Twitter	1-3%
LinkedIn	2-4%
Instagram	3-6%

KPI Types¶

{
  "kpis": [
    {
      "metric": "engagement_rate",
      "target": 4.0,
      "platform": "twitter"
    },
    {
      "metric": "impressions",
      "target": 100000,
      "platform": "all"
    },
    {
      "metric": "link_clicks",
      "target": 500,
      "platform": "all"
    }
  ]
}

Multi-Objective Missions¶

Balance multiple goals with objective weighting:

{
  "objectives": [
    {
      "text": "Drive product awareness",
      "weight": 0.5
    },
    {
      "text": "Establish thought leadership",
      "weight": 0.3
    },
    {
      "text": "Engage existing community",
      "weight": 0.2
    }
  ]
}

Testing Missions¶

Before launching a long campaign, test with a short mission:

Create a 3-day mission with require_approval: true
Review all generated content carefully
Adjust brand context or constraints based on output
Launch the full mission

Mission Lifecycle Management¶

Monitoring Active Missions¶

# Get mission status
curl https://api.amp.dev/v1/missions/{id}/status

# View content quality
curl https://api.amp.dev/v1/content?mission_id={id}&status=published

# Check KPI progress
curl https://api.amp.dev/v1/analytics/missions/{id}

Mid-Flight Adjustments¶

Update constraints without stopping the mission:

curl -X PUT https://api.amp.dev/v1/missions/{id} \
  -H "Authorization: Bearer $AMP_API_KEY" \
  -d '{
    "constraints": {
      "posts_per_day": 3
    }
  }'

When to Pause¶

Consider pausing when:

Content quality drops below standards
External events make content inappropriate
KPIs are significantly underperforming
Budget is nearly exhausted

Best Practices¶

Start small — Test with short missions before committing to long campaigns
Be specific — Detailed objectives produce better content
Set realistic KPIs — Unrealistic targets skew optimization
Review early — Check first few pieces of content carefully
Iterate — Adjust based on performance data
Document learnings — Keep notes on what works for your brand