Content Types¶

AMP supports various content formats across platforms.

Content Type Overview¶

Type	Description	Platforms
`post`	Single post with text and optional media	All
`thread`	Multi-part connected posts	Twitter, Threads
`carousel`	Multiple images/slides	Instagram, LinkedIn
`reel`	Short-form video	Instagram
`story`	Ephemeral 24-hour content	Instagram, Facebook
`article`	Long-form written content	LinkedIn, Blog
`video`	Video content	TikTok, YouTube
`poll`	Interactive poll	Twitter, LinkedIn

Type Details¶

Post¶

Standard single post.

{
  "type": "post",
  "copy": {
    "primary": "Your main message here",
    "hashtags": ["#YourBrand"],
    "cta": "Learn more →"
  },
  "visuals": [
    {
      "type": "image",
      "url": "https://..."
    }
  ]
}

Supported platforms: All

Thread¶

Multi-part connected content.

{
  "type": "thread",
  "copy": {
    "thread_parts": [
      "1/ Opening hook...",
      "2/ First point...",
      "3/ Second point...",
      "4/ Conclusion with CTA"
    ]
  }
}

Supported platforms: Twitter, Threads

Best practices: - 3-10 parts optimal - Strong hook in first part - CTA in final part - Number each part

Carousel¶

Multiple images in a swipeable format.

{
  "type": "carousel",
  "copy": {
    "primary": "Swipe through for tips →"
  },
  "visuals": [
    {"type": "carousel_slide", "position": 1, "url": "..."},
    {"type": "carousel_slide", "position": 2, "url": "..."},
    {"type": "carousel_slide", "position": 3, "url": "..."}
  ]
}

Supported platforms: Instagram, LinkedIn

Requirements: - 2-10 slides - Consistent dimensions - Each slide tells part of story

Reel¶

Short-form vertical video.

{
  "type": "reel",
  "copy": {
    "primary": "Caption for the reel"
  },
  "visuals": [
    {
      "type": "video",
      "url": "...",
      "duration_seconds": 30,
      "dimensions": {"width": 1080, "height": 1920}
    }
  ]
}

Supported platforms: Instagram

Requirements: - Vertical (9:16) aspect ratio - 15-90 seconds - Audio encouraged

Story¶

Ephemeral content visible for 24 hours.

{
  "type": "story",
  "visuals": [
    {
      "type": "image",
      "url": "...",
      "dimensions": {"width": 1080, "height": 1920}
    }
  ]
}

Supported platforms: Instagram, Facebook

Requirements: - Vertical (9:16) format - Limited text - Call-to-action stickers

Article¶

Long-form written content.

{
  "type": "article",
  "copy": {
    "headline": "Article Title",
    "body": "Full article content in markdown...",
    "cta": "Read more on our blog"
  },
  "visuals": [
    {"type": "image", "url": "...", "alt_text": "Hero image"}
  ]
}

Supported platforms: LinkedIn, Blog

Best practices: - 800-2000 words - Clear headline - Section headings - Visual breaks

Video¶

Standard video content.

{
  "type": "video",
  "copy": {
    "headline": "Video Title",
    "primary": "Video description"
  },
  "visuals": [
    {
      "type": "video",
      "url": "...",
      "thumbnail_url": "...",
      "duration_seconds": 180
    }
  ]
}

Supported platforms: TikTok, YouTube

Poll¶

Interactive poll content.

{
  "type": "poll",
  "copy": {
    "primary": "What's your preferred API style?"
  },
  "poll_options": [
    "REST",
    "GraphQL",
    "gRPC",
    "Other"
  ],
  "poll_duration_hours": 24
}

Supported platforms: Twitter, LinkedIn

Constraints: - 2-4 options - 24h default duration - Limited characters per option

Visual Requirements¶

Images¶

Platform	Recommended Size	Max File Size
Twitter	1200x675	5MB
LinkedIn	1200x627	8MB
Instagram	1080x1080	30MB
Facebook	1200x630	4MB

Videos¶

Platform	Aspect Ratio	Max Length	Max Size
Twitter	16:9, 1:1	2:20	512MB
LinkedIn	16:9, 1:1	10 min	5GB
Instagram Feed	1:1, 4:5	60s	4GB
Instagram Reels	9:16	90s	4GB
TikTok	9:16	10 min	287MB
YouTube	16:9	12 hours	256GB